My Approach to Strategic and Digital Marketing
My portfolio features a selection of projects where I’ve developed and executed tailored marketing strategies, demonstrating how I turn challenges into measurable results through analysis, creativity, and execution.
CRM Implementation from Scratch: Designing and Deploying a Scalable Sales Funnel to Improve Conversion and Pipeline Visibility
Overview Company: Grupo CriolaniIndustry: Agricultural Machinery & Equipment (B2B)Tools Used: CRM System (Bitrix24), Wix CMS, Google Ads, Meta Ads, GA4, Looker Studio As the only
Enhancing Dealer Network Performance Through 360° Data Management
During my experience in the marketing department within the agricultural machinery industry, I worked directly with a dealer performance management ecosystem, using 360° evaluation tools
Machinery Exhibition – Event Marketing & Lead Generation
Planned and executed marketing actions across multiple machinery-related events, focusing on brand presence, customer engagement, and lead generation through direct interaction. Context Within the agricultural
Customer Retention Strategy
Designed and implemented a customer retention strategy focused on increasing customer lifetime value, improving engagement, and strengthening long-term relationships through structured marketing actions and data-informed
Grupo Criolani – Multi-Brand Marketing Strategy
Designed and executed multi-channel marketing strategies across multiple brands, combining paid media, CRM segmentation, and customer retention initiatives to drive lead generation, campaign performance, and
Vignatti Electricidad – Local Brand Visibility & Awareness Strategy
Led the rebranding and digital positioning of a local electrical business, focusing on improving brand clarity, visibility, and recognition through strategic naming, visual identity, and