In today’s digital landscape, brands that grow don’t just invest in advertising—they do it with strategy, analysis, and creativity. As a digital marketing specialist, I design campaigns focused on maximizing performance and return on investment (ROI) across platforms like Meta Ads and Google Ads, working with key metrics such as CTR, ROAS, and Ad Rank.
Meta Ads: conversion and retention-focused campaigns
Campaign strategy across Facebook and Instagram
I have experience creating, implementing, and optimizing campaigns on Meta Ads (Facebook and Instagram), using performance-driven structures. I work with:
- Custom and lookalike audiences
- Advanced interest and behavioral targeting
- Dynamic remarketing strategies
Creativity and conversion funnels
I produce visual content using tools like Adobe Premiere Pro and Adobe Illustrator, ensuring alignment with:
- Brand identity
- Campaign objectives
- Customer journey stage within the funnel
Analysis and continuous optimization
Using Meta Business Suite and Ads Manager, I analyze performance in real time and make data-driven decisions. This allows me to:
- Adjust audiences and budgets
- Scale winning campaigns
- Improve conversion rates and retention
Google Ads: optimizing to scale ROI
Search, display, and video strategies
I’ve worked with leading brands such as CASE IH and JCB, managing campaigns across:
- Google Search Network
- Google Display Network
- YouTube video campaigns
My approach focuses on improving technical performance through:
- Quality Score optimization
- Ad extensions implementation
- Smart bidding strategies
Key metrics: Ad Rank and ROI
The success of a Google Ads campaign lies in balancing relevance, quality, and bidding. I focus on:
- Increasing Ad Rank without unnecessary cost escalation
- Maximizing ROI across every stage of the funnel
- Applying A/B testing to drive data-backed decisions